Graphic Design & Creative Direction for brands that want to be seen and understood

Based in the Hudson Valley, NY, I bring creative magic to every project — transforming information into insight and insight into impact. I blend strategy, craft, and everyday wonder across brand design, presentation design, print design, digital design, and visual storytelling. My work spans visual communication, information design, marketing design, layout systems, typography, and high‑craft creative direction — helping teams move forward with clarity, beauty, and momentum. Whether building brand identities, shaping high‑stakes presentations, or designing for print and digital, I create work that’s thoughtful, emotionally grounded, and built to resonate.

◉ Explore my Services
  • A Martha Stewart Weddings sales brochure open to pages about jewelry, including pearl necklaces, earrings, a watch, and diamonds, with text about weddings and jewelry choices.
  • Open sales brochure about makeup advertisers for Martha Stewart placed on a pink background.
  • Two printed pages about wedding jewelry, with one page showing a woman in a wedding dress with balloons, and the other page displaying various diamond rings and informational text about diamond sizes and colors.
  • Open magazine featuring a promotion for a holiday wishlist board and accessories like a charm bracelet and faux fur vest, with a woman’s photograph and colorful threads on a blue background.
  • Group of smiling children and adults giving thumbs-up gestures in a classroom setting, with shelves and educational materials in the background, promoting digital equity and impact report.
Services Summary
Branding
Branding

BRAND IDENTITY

I build clear, cohesive brand systems — from logo design and brand guidelines to visual libraries, collateral, and templates that keep every touchpoint aligned.

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Design
Design

INFORMATION & VISUAL STORYTELLING

I create the pieces people interact with: advertising, presentations, packaging, magazines, reports, publications, catalogs, brochures, and invitations — all crafted for clarity and impact.

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Production
Production

DIGITAL DESIGN | CREATIVE DIRECTION

I bring designs to life across digital units, social content, GIFs, carousels, banners, and planners/calendars, ensuring every asset is polished, consistent, and ready to use.

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[ FAQ ]

Common Questions

  • I provide end‑to‑end creative direction and graphic design, including brand identity, visual storytelling, digital design, event collateral, and cross‑functional creative leadership.

  • Every project begins with a discovery conversation to understand your goals, audience, and constraints. From there, I shape a strategic creative plan and build visuals that bring your story to life.

  • Thoughtful, clean, and emotionally resonant — with a spark of whimsy when the work calls for it. I blend strategic clarity with high craft to create visuals that feel both intentional and alive.

  • Both. I collaborate with mission‑driven startups, established brands, universities, agencies, and cross‑functional teams that need a creative partner who can bring structure, momentum, and magic.

  • Timelines vary by scope, but I’m known for delivering high‑quality work quickly — especially when projects are fast‑moving or complex.

  • Absolutely. I often partner with teams to clarify messaging, define visual direction, and build systems that scale across touchpoints.

  • Yes — from signage and brochures to animated emails and full visual systems. I have deep experience designing for large‑scale events and experiential activations.

  • Reach out with a brief description of your project, timeline, and goals. I’ll follow up with next steps and a clear path forward.